OUR story

WHO WE ARE

At Woolloomooloo Shoe, we make shoes using premium Merino wool, sourced directly from Australian farms. The wool is then knitted into shoes using a digital 3D knitting process.

Designed & crafted by a team with years of experience in the comfort footwear industry, Woolloomooloo shoes prioritize arch support, comfort, breathability, and a perfect fit without socks. These are shoes you’ll love to wear barefoot.

Why Wool?

Merino wool is a natural wonder, allowing sheep to stay dry and regulating their temperature all year long. Here’s why it’s the perfect material for your feet:

Soft, Breathable, and Sockless

Every part of our shoe that touches your foot is made from soft Merino wool. The natural fibers wick away moisture, absorb and release it into the environment, keeping your feet cool, dry, and comfortable—no socks required. Unlike synthetic materials that trap heat, Merino wool lets your feet breathe. If you’re looking for shoes to wear without socks, you won’t find a better pair.

Stronger, Lighter, Better

Merino wool has an incredible strength-to-weight ratio, over six times stronger than cotton.Paired with an air-blown EVA outsole, our sneakers are some of the lightest on the market,reducing foot fatigue and helping you stay comfortable all day.

Washable & Odor Free

Our Merino wool shoes are antimicrobial and machine washable, so no need to worry about unpleasant odors. Just toss them in on a gentle cycle with cold water and let them air dry. This will restore their natural breathability, so they stay fresh and ready for any adventure. No need for special cleaning products.

Knitted, Never Boiled

Unlike traditional methods that use boiled wool, which can limit flexibility and comfort, we use a digital 3D knitting process to create our shoes. This technique preserves the natural stretch, breathability, and durability of Merino wool, resulting in a shoe that maintains its shape and comfort over time.

The Beach and Beyond

Merino wool is not just for the city streets; it’s perfect for the beach too. It resists odors, dries quickly, and breathes easily, making it ideal for a day in the sun or surf. Plus, after a long day at the beach, the sand washes right out. Whether you're hitting the waves or walking along the shore, our shoes are built to handle sand, salt, and sea, all while keeping your feet feeling fresh.

Designed for Comfort

Every pair of our sneakers (except CAMDEN) comes with a removable footbed designed for ultimate comfort. Made from high-rebound materials that won't lose their cushioning, and topped with a layer of Merino wool, these footbeds ensure your whole foot is surrounded by softness.


Designed by an Australian orthopedic surgeon, they provide deep heel seating, arch support, and a metatarsal bump to keep your feet happy, step after step.

Naturally Sustainable

Merino wool is a renewable material from Australian sheep. It’s biodegradable and needs less frequent washing, saving water and energy. When your shoes do need a refresh, just a quick machine wash will do the trick, extending the life of your sneakers while keeping them environmentally friendly.

Ready to go sockless?