THE FLOCK
G'day
Welcome to Woolloomooloo.
A place where we shear the finest Merino wool under the Aussie sun, then digitally knit it for supreme softness, breathability and durability.
Makers of Premium Merino Wool Sneakers

THE
woolf
Our max cushion construction paired with a de-constructed modern upper provides all day comfort and support. Our flared outsole also ensures maximum stability.


THE
Suffolk
Timeless, effortless, and comfortable, the Suffolk will transition you to any season.


THE
CAMDEN
Gives a new look to the classic slide using digitally knitted Australian merino wool on a cloud EVA outsole for maximized comfort and support


THE
Belmont
Taking athleisure to a whole new breathable and lightweight level, the Belmont will elevate your comfort zone.


WOOL KNOWS NO SEASON
We love our Merino sheep because their wool totally adapts to temperature. It insulates your feet in the colder season and wicks away moisture, keeping them cool, in the warmer season. We humanely sheer their wool to keep your feet as comfortable as our sheep! Learn more about our sheep by clicking below.


AUSTRALIAN MERINO WOOL
We use digital knitting machines to knit a single strand of Merino wool into the upper of our shoes. This is attached to a comfort outsole and an ergonomic footbed, covered entirely in Australian Merino wool. It’s all about ultimate comfort, support, and maximum wearability.
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