THE FLOCK
G'day
Welcome to Woolloomooloo.
A place for those who march to their own beat. Who don’t follow the flock. Where you can truly be – ewe.
A place where we shear the finest Merino wool under the Aussie sun. And where the world’s greatest shoe was born. Woolloomooloo shoes.
Digitally knitted for supreme softness, breathability and durability. Whoever you are. Whatever your style. You’ll look – and feel – perfectly grand in Woolloomooloo.
Welcome to our corner of the world.
did ewe know?

BREATHABLE
Australian Merino wool is both breathable and temperature/moisture regulating. Because of the natural structure of the fiber, moisture is absorbed directly and wicked-away from the skin. It then evaporates from the wool, causing less odor and creating the perfect environment for your foot.

WASHABLE
Woolloomooloo's are 100% machine washable. It’s actually a myth that wool can’t be washed…. And when it’s spun into a superfine thread and digitally knitted, washing is a breeze!

LIGHTWEIGHT
A misconception about wool is that it is only meant for colder climates. False! Merino wool’s ability to be spun into a superfine thread makes it possible to knit a super lightweight, breathable shoe that’s perfect in any climate. The end product is a shoe that is SO light, you can hardly believe you are wearing one.

THE
FRASER
These all terrain recycled outsoles provide maximum flexibility and grip. Built for those who find themselves sometimes off the beaten track.


THE
SUFFOLK
With the Suffolk, we've mastered the recipe for the ultimate everyday shoe. Slip-on, slip-off and go. It's as simple as that.


AUSTRALIAN MERINO WOOL
We use digital knitting machines to knit a single strand of Merino wool into the upper of our shoes. This is attached to a comfort outsole and an ergonomic footbed, covered entirely in Australian Merino wool. It’s all about ultimate comfort, support, and maximum wearability.