Woman wearing sunglasses and a cream fleece jacket holding black-and-white checkered Woolloomooloo slip-on sneakers
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Woman wearing sunglasses and a cream fleece jacket holding black-and-white checkered Woolloomooloo slip-on sneakers, standing on a beach with text reading 'Classic Surf Style Redefined in Wool
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Born From

The Waves

When Woolloomooloo crossed paths with Indie Hoffman, the connection was instant. Indie, a top surfer from a lineage of surf legends, saw the potential in Woolloomooloo’s mission of crafting a new type of footwear with natural, sustainable merino wool. 

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Woman in a cream fleece jacket and ripped jeans sitting on the beach, arranging various colorful Woolloomooloo sneakers on the sand.
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Rooted

In tradition

For 100 years, Hoffman California Fabrics has been at the forefront of textile design, known for their premium, hand-drawn, and hand-painted prints. This family-run business has continuously blended creativity with tradition, earning a respected place in the fabric industry.

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The Best Of

Three Worlds

This Summer, Indie revives her grandfather’s classic wool designs through a unique partnership with Woolloomooloo Shoe. The collection combines the comfort and sustainability of Merino wool with Indie's unique surf style and the Hoffman family's iconic vintage prints.

The

Collection

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Woman in a cream fleece jacket and ripped jeans sitting on the beach, arranging various colorful Woolloomooloo sneakers on the sand Woman in a cream fleece jacket and ripped jeans sitting on the beach, arranging various colorful Woolloomooloo sneakers on the sand Woman in sunglasses and a cream fleece jacket sitting at the open door of a black Woolloomooloo van with 'Woolloomooloo Merino Wool Sneakers