At Woolloomooloo we spin the finest Aussie Merino wool, to digitally knit the world’s premium wool sneakers. Sustainable materials drive design to build shoes that are better for your feet and the planet.
how it started
Having been in the footwear industry for over 40 years combined, our founders James and Paul, have witnessed the footwear industry being overrun and over-engineered with synthetic products.
Growing up in Sydney, Australia, the answer was right there in their backyard, Australian Merino Sheep! So we set out to build line of shoes that were more comfortable and more durable, while also being washable and sustainable. This is not an ECO play – it’s just a fact…..digitally knitted Merino Wool makes a better shoe than leather or plastic alternatives.
farm to feet
We take the merino wool from Australian Wool growers and spin it into a superfine merino thread. We then run this thread through digital knitting machines to build a soft, durable, breathable upper. This method ensures minimal waste and creates the most comfortable Australian Merino Wool shoes on the market.
Wool has been used in footwear for years, but it has been mostly used as a filtered or boiled wool product, which has its limitations. Wool is at its best when it is knitted; bringing out the natural elasticity and ultimate breathability.