Woolf

Merino wool has an amazing strength to weight ration.  It is over 6 times stronger than cotton and for its weight, is incredibly durable.  Coupled with a air blown EVA outsole, our shoes are some of the lightest weight sneakers on the market.  An average pair of our shoes weighs XX oz. A key factor in the tiring of feet, is the actual weight of your shoes.

One of Merino wool’s key characteristics is its breathability. Which also includes its ability to absorb moisture and release that moisture into the environment. This keeps you feeling cool and dry and less tired than a shoe made of plastic or leather that trap in moisture and heat.

Wool has been used in footwear for many years, but mostly in a boiled or sheet stock format.  When you spin wool into a superfine thread and digitally knit it, you promote strength, breathability and create a product that washes better, holds its intended shape and brings out all the natural benefits wool can provide.

Our merino wool is washable.  Throw them in the washing machine on gentle cycle, cold water and let them air dry.  This will reinvigorate all the breathability characteristics Merino wool exhibits.

Merino wool is a sustainable material created from the fibers of Merino Sheep bred in Australia.  It can be washed sparsely, which saves energy and water.  And at the end of its life, Merino wool is biodegradable.

All our sneakers (this does not include CAMDEN) feature removable footbeds made from a resilient material that maintains its cushion. Each footbed includes a layer of Merino wool for full coverage and comfort. Designed by an Australian orthopedic surgeon, our footbeds offer deep heel seats, arch support, and a metatarsal support bump for ultimate walking comfort.